📄 Abstract
In the context of digital transformation in higher education, school culture is no longer reflected solely through face-to-face interactions but increasingly extends to digital spaces, requiring new forms of academic responsibility, digital ethics, and online behavior among students. This study examines the value system and school culture norms of students at Trade Union University in order to clarify their perceptions of core values, behavioral norms, community responsibility, and digital culture in contemporary higher education. A mixed-methods approach was employed, combining a questionnaire survey of 300 students with in-depth interviews involving students, lecturers, faculty administrators, and university staff. The findings indicate that most students highly appreciate values such as respect, responsibility, solidarity, academic integrity, and community spirit. However, a noticeable gap remains between awareness and actual practice, particularly in online communication, the use of digital learning resources, and maintaining discipline in online learning environments. The study also highlights the significant influence of lecturers, university management, digital environments, and peer groups in shaping students’ value orientations and cultural behaviors. Based on these findings, the article proposes several recommendations for strengthening school culture values, promoting digital culture, and developing a civilized, humane, and identity-rich university environment in the era of higher education digital transformation.
🏷️ Keywords
📚 How to Cite:
Pham Thi Kim Xuyen , VALUE SYSTEM AND SCHOOL CULTURE NORMS AMONG UNIVERSITY STUDENTS IN THE CONTEXT OF DIGITAL TRANSFORMATION: A STUDY AT TRADE UNION UNIVERSITY , Volume 14 , Issue 8, August 2026, International Journal of Asian Economic Light (JAEL) , Pages: 12 - 22 , DOI: https://doi.org/10.36713/epra31206