📄 Abstract
The purpose of the present study is to explore the impact of social media of the buying behaviour of consumer with respect to Facebook, Instagram, whatsapp and twitter. The data for present study has been collected by using questionnaire method. However, simple random sample has been applied for sample selection. The findings of the study indicates that Facebook, Instagram and whatsapp is significantly and positively related with consumer buying behaviour. However, twitter has not been associated with consumer buying behaviour.
📚 How to Cite:
Dr. Suresh Kumar Sharma , A STUDY OF THE IMPACT ON SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR WITH REFERENCE TO COSMETIC PRODUCTS OF SELECTED BRANDS , Volume 11 , Issue 5, may 2024, EPRA International Journal of Environmental Economics, Commerce and Educational Management(ECEM) ,