📄 Abstract
This research delves into the correlation between technology adoption and its effect on improving customer satisfaction in different sectors. Customers' experiences and companies' bottom lines are both impacted by technology developments in today's fast-paced corporate world. This research aims to offer valuable insights for businesses that want to meet customer expectations and increase satisfaction levels through technology by analysing the adoption patterns of tech innovations and how they affect customer satisfaction metrics. Customers and companies are both surveyed quantitatively and qualitatively as part of the study's mixed-methods strategy. A link between the level of technology adoption by companies and KPIs like customer satisfaction ratings may be determined via quantitative surveys. In addition, in-depth qualitative interviews with company executives and specialists in the field provide light on the technologies used, the difficulties faced during adoption, and the methods used to improve customer experience.
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📚 How to Cite:
K.Jeevan Kumar, K Arjun Goud , A STUDY ON ADOPTION OF TECHNOLOGY AND ITS ROLE IN IMPROVING CUSTOMER SATISFACTION WITH REFERENCE TO DAIRY SECTOR , Volume 11 , Issue 6, june 2024, EPRA International Journal of Environmental Economics, Commerce and Educational Management(ECEM) ,