📄 Abstract
In the rapidly evolving digital era, businesses have shifted their focus from traditional marketing channels to digital marketing strategies. One of the key advantages of digital marketing is its ability to significantly impact brand awareness. This article explores the ways digital marketing positively influences brand awareness and how businesses can leverage its power to create a strong online presence.
📚 How to Cite:
Saranya R, Sai Akshay, Sandhya S, Prof. Eswara Reddy , A STUDY ON IMPACT OF DIGITAL MARKETING IN BRAND AWARENESS , Volume 11 , Issue 5, may 2024, EPRA International Journal of Environmental Economics, Commerce and Educational Management(ECEM) ,