📄 Abstract
The Government of India launched the PM Surya Ghar Muft Bijli Yojana to accelerate household rooftop solar adoption and reduce electricity expenditure. This study examines the key socio-economic and perceptual determinants influencing adoption intention among Indian households. Primary data were collected from 163 respondents using a structured questionnaire. Reliability and validity were assessed using Cronbachs alpha, KMO and Bartletts tests. Descriptive statistics, correlation and multiple regression analyses were employed. The scale demonstrated excellent reliability (a = 0.95). Results indicate that cost saving belief, government subsidy awareness and environmental concern significantly influence adoption intention, explaining 79% of the variance. The findings confirm the effectiveness of financial incentives and awareness initiatives under the scheme and highlight strong youth-driven environmental consciousness. Policy implications for strengthening subsidy communication and targeted outreach are discussed.
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📚 How to Cite:
Mr. Eerla. Akhil Varma, Prof. Manish K Srivastava , CONSUMER PERCEPTION AND ADOPTION OF PM SURYA GHAR: EVALUATING THE IMPACT OF FREE ELECTRICITY AND RENEWABLE ENERGY INITIATIVES , Volume 13 , Issue 1, January 2026, EPRA International Journal of Environmental Economics, Commerce and Educational Management(ECEM) ,