📄 Abstract
The Indian automobile industry has experienced rapid transformation with the increasing adoption of electric vehicles, particularly electric scooters. Rising fuel prices, environmental concerns, government incentives, and technological advancements have encouraged consumers to shift from conventional petrol scooters to electric mobility solutions. Among the leading brands in the Indian electric two-wheeler market, TVS and OLA Electric have emerged as significant competitors by offering innovative features, affordability, and sustainable transportation alternatives. This study examines consumer perception and satisfaction towards TVS and OLA electric scooters, focusing on factors such as performance, pricing, battery efficiency, charging infrastructure, design, service quality, and brand trust. The research adopts a descriptive and analytical approach using both primary and secondary data. Primary data were collected from 100 respondents through structured questionnaires distributed among electric scooter users and potential buyers in urban areas. Secondary data were gathered from journals, websites, company reports, and automobile market studies. Statistical tools such as percentage analysis..
📚 How to Cite:
Dr. G.R.Joshi , CUSTOMER SATISFACTION TOWARDS ELECTRIC SCOOTER , Volume 13 , Issue 9, September 2026, EPRA International Journal of Environmental Economics, Commerce and Educational Management(ECEM) , Pages: 11 - 16 , DOI: https://doi.org/10.36713/epra28992