📄 Abstract
This study observes the impact of digital health insurance platforms on policyholder satisfaction and loyalty, with a focus on Coimbatore city. Using quantitative methods, the research finds key platform structures—usability, security, support, and transparency/self-service—and their guidance on user experience. Findings expose that while transparency and self-service significantly improvement satisfaction, an overemphasis on security can negatively affect user experience due to reduce ease of use. The study highlights the need for a balanced digital proposal that improves trust while ensuring suitability, providing actionable intuitions for insurers aiming to progress customer retaining and digital engagement.
🏷️ Keywords
📚 How to Cite:
Dr.M.Jeshi , IMPACT OF HEALTH INSURANCE PLATFORM ON POLICY HOLDER SATISFACTION AND LOYALTY WITH SPECIAL REFERENCE TO COIMBATORE CITY , Volume 13 , Issue 6, June 2026, EPRA International Journal of Environmental Economics, Commerce and Educational Management(ECEM) , Pages: 233 - 237 , DOI: https://doi.org/10.36713/epra27561