📄 Abstract
Digital commerce has emerged as an important component of India’s economic transformation, reshaping the way businesses operate, consumer’s purchases products and services, and markets connect with producers. The rapid expansion of internet connectivity, smartphone usage, digital payment systems, logistics infrastructure, and government-led digital initiatives has accelerated the growth of electronic commerce across the country. Digital commerce encompasses online retailing, business-to-business transactions, digital marketplaces, mobile commerce, social commerce, online services, and digitally enabled business-to-government transactions. It offers significant opportunities for micro, small and medium enterprises (MSMEs), entrepreneurs, rural producers, women-led enterprises, and consumers by reducing geographical barriers and expanding market access. However, the sector also faces challenges, including cyber security threats, data privacy concerns, inadequate digital literacy, logistics constraints, unequal access to technology, counterfeit products, and intense market competition. Emerging developments such as artificial intelligence, open digital networks, quick commerce, and personalized shopping are expected to influence the sector's future trajectory. This article examines the major opportunities, challenges, and future prospects of digital commerce in India through a descriptive analysis of secondary data obtained from government publications, industry reports, and academic literature. It concludes that sustainable growth requires an inclusive digital ecosystem supported by appropriate regulation, technological innovation, consumer protection, and improved digital infrastructure.
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📚 How to Cite:
Dr. Yellaswamy Ambati , OPPORTUNITIES, CHALLENGES AND FUTURE PROSPECTS OF DIGITAL COMMERCE IN INDIA - AN ANALYTICAL STUDY , Volume 13 , Issue 10, October 2026, EPRA International Journal of Environmental Economics, Commerce and Educational Management(ECEM) , Pages: 64 - 71 ,