📄 Abstract
The paper looks at how hospitals in Coimbatore use marketing platforms to talk to patients and understand them better. It checks out how hospitals use media, websites and mobile applications to connect with patients and make their services better. The person doing the research also tries to figure out what makes consumer analytics work well for marketing and getting patients involved.The researcher collected information from 105 patients by asking them questions in a way. They used a computer program called SPSS to look at the information they got. They used tests like ANOVA and factor analysis to see if their ideas were right and to find out what factors are important. The paper is about marketing platforms and how they are used in hospitals in Coimbatore, for consumer engagement and analytics. The results show that there are differences in patient engagement on digital platforms, and there are five factors that expand marketing in hospitals.
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📚 How to Cite:
Veni T, Dr. GB. Karthikeyan , ROLE OF DIGITAL MARKETING PLATFORMS IN CONSUMER ENGAGEMENT AND ANALYTICS IN COIMBATORE HOSPITALS , Volume 13 , Issue 9, September 2026, EPRA International Journal of Environmental Economics, Commerce and Educational Management(ECEM) , Pages: 32 - 35 , DOI: https://doi.org/10.36713/epra28941