📄 Abstract
Banking plays an important role in economic development. Information technology (IT) has evolved and has changed the way the business conducted. Banks are offering innovative technology-based services to their customers. As technology changes banking sectors introduced Digital Banking, which facilitates their customers to use banking services from any place at any time. The banks are connected to their customers using internet. Digital banking is the fastest growing channel of banking. A rapid increase in the usage of smartphones among youths in India with banking applications in mobile device has a development in Mobile banking. Mobile banking usage is increasing in recent days is due to the easy to operate and convenient way of banking. Digital banking allows customers to check account balances, funds transfer, and payment of bills and access to many other banking products and services from anywhere and at any time. Youth plays an important role in building our nation stronger. This paper analyses the key factors attracting youths toward E-banking and problems in adopting E- banking among youths in Mangalore Region.
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📚 How to Cite:
Mrs. Divya M P, Dr. C.K. Hebbar , A CASE STUDY ON YOUTH PERCEPTION TOWARD MOBILE BANKING USAGE-WITH REFERENCE TO STUDENTS OF MANGALORE CITY , Volume 7 , Issue 5, may 2021, EPRA International Journal of Multidisciplinary Research (IJMR) ,