📄 Abstract
Saving refers to the surplus left after meeting all expenses, while investment means putting money into assets that can grow in value over time. Keynes noted that people usually prioritize immediate needs over accumulating wealth. Unlike what traditional theories suggest, people dont always save or invest based only on logic. Their choices are often shaped by habits, emotions, and mental shortcuts that influence which option they finally pick. There are more complexities in investment decision making that involves more than just financial resources. The article delves into the literatures that portrays various behavioural traits that influence the saving behaviour and investment decisions of individuals. The study also examines behavioural biases that describes irrationality in decision making. Certain traits like over-estimation and over-confidence tend to push investors into psychological traps and hence make wrong investment choices.
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📚 How to Cite:
Sruthi Ann Thomas, Dr. Siby Abraham , A CONCEPTUAL FRAMEWORK ON THE BEHAVIOURAL DRIVERS OF HOUSEHOLD SAVING AND INVESTMENT , Volume 11 , Issue 11, November 2025, EPRA International Journal of Multidisciplinary Research (IJMR) , DOI: https://doi.org/10.36713/epra24972