📄 Abstract
The rapid growth of digital technology has significantly transformed the tourism industry by enabling travellers to access tourism services through online platforms. Government tourism organizations are increasingly adopting digital platforms to enhance service quality, improve accessibility, and provide greater convenience to tourists. In this context, the Tamil Nadu Tourism Development Corporation (TTDC) has implemented a digital platform that offers services such as online accommodation booking, tour package reservations, destination information, transportation details, and secure online payment facilities. This study aims to analyze the effectiveness of TTDCs digital platform in enhancing tourist comfort and satisfaction. The research examines tourists perceptions, usage patterns, and satisfaction levels regarding TTDCs online services. Key factors such as ease of navigation, reliability of services, accuracy of information, system responsiveness, and transaction security are considered to evaluate the performance of the digital platform. The study is based on primary data collected from tourists using structured questionnaires, along with secondary data from relevant reports and sources. The findings are expected to highlight the strengths and limitations of TTDCs digital services and their influence on the overall travel experience. The research will also provide suggestions to improve the efficiency and user-friendliness of the digital platform. Overall, the study contributes to understanding the role of digital platforms in enhancing tourism service delivery and supports the development of more efficient and customer-oriented digital tourism services in Tamil Nadu.
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📚 How to Cite:
Dr.P. Jayasubramanian, Mr.T. Selvam, Ms.D. Mohana Priya , A EFFECTIVENESS OF TTDC'S DIGITAL PLATFORM IN ENHANCING TOURIST COMFORT AND SATISFACTION , Volume 12 , Issue 3, March 2026, EPRA International Journal of Multidisciplinary Research (IJMR) ,