📄 Abstract
The demand for organic food items has significantly increased as a result of growing awareness of environmental sustainability and health issues. Consumer preferences are greatly influenced by packaging, particularly in the organic food market where eco-friendliness, design, labelling, and material transparency are critical considerations. The purpose of this study is to investigate customer preferences about organic food product packaging by looking at important factors that influence decisions to buy. The study offers insights into packaging components that improve the marketability, appeal, and trustworthiness of organic products by analyzing customer views. The results are intended to help marketers and manufacturers create packaging strategies that support sustainable practices and meet customer expectations. The expectations of customers about packaging have changed to include sustainable, practical, and visually appealing designs as they grow more aware of the effects on the environment and food safety. This research delves deeper into the ways that packaging preferences in the organic market are influenced by demographic characteristics, lifestyle decisions, and environmental beliefs. The results show how important it is to develop new, recyclable, and biodegradable packaging options that demonstrate brand values and uniqueness while simultaneously protecting the product. These observations are useful for influencing upcoming packaging patterns and encouraging ethical consumer conduct in the market for organic foods.
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📚 How to Cite:
Ms. Kanika. G, Ms. M. Kunthavi Nappinnai , Dr. K. Priyatharsini , A STUDY OF CONSUMER PREFERENCES TOWARDS THE PACKAGING OF ORGANIC FOOD PRODUCTS , Volume 11 , Issue 5, may 2025, EPRA International Journal of Multidisciplinary Research (IJMR) ,