📄 Abstract
The COVID-19 pandemic significantly altered consumer behavior , especially in the domain of online shopping. Lockdowns, social distancing, and health concerns accelerated the adoption of digital platforms across diverse demographics and geographic regions. This study explores the shift in consumer preferences, attitudes, and purchasing patterns in the post-COVID-19 era. Key trends include a rise in first-time online shoppers, increased reliance on mobile commerce, preference for contactless payments, and a heightened sensitivity to pricing and value. The role of technology, such as AI personalization and secure digital payment systems, has become increasingly influential in shaping consumer decisions. Moreover, the pandemic has driven a surge in social commerce, subscription-based models, and omni channel retail experiences. These changes reflect a long-term transformation in the retail landscape, with online shopping emerging as a dominant and integral part of modern consumer behavior . This paper aims to analyse these shifts and provide insights into the evolving dynamics of consumer engagement in a digital-first marketplace.
📚 How to Cite:
Varun R, Tharun KG, Ms Sharda Vemparalla , A STUDY ON CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING POST-COVID-19 , Volume 11 , Issue 4, april 2025, EPRA International Journal of Multidisciplinary Research (IJMR) ,