📄 Abstract
Festivals are always associated with joy, sharing and celebration. It is an part of Indian cultural and religious diversity. The study analyses the consumer buying behavior related to garments during festive seasons. The data has been collected by survey through questionnaire with 150 respondents. The primary data (questionnaire) and secondary data(articles, books, websites) are used for the study. The textile retailers are suggested to focus more attention towards consumer and act accordingly. Through maintaining proper relationship with the consumer, retailers will get to know about the category and class of customers visiting their store and their requirements. Retailers are benefited during festive sales period. From this study it is concluded that this study is positive among the respondents.
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📚 How to Cite:
Dr.K.Vanaja, Ms. R. Kohila , A STUDY ON CONSUMER'S BUYING BEHAVIOUR OF GARMENTS DURING FESTIVAL SEASONS IN COIMBATORE CITY , Volume 7 , Issue 7, july 2021, EPRA International Journal of Multidisciplinary Research (IJMR) ,