📄 Abstract
LG is the global leader in home appliances industry also the fast growing industry also the fast growing industry in India. The companyâ??s success is depending on their steps taken towards customer needs and satisfaction. The paper primarily focuses on the consumer satisfaction towards LG home appliances. The project is entitled asâ? a study on the customer satisfaction towards LG PRODUCTS in Coimbatore city is carried out with the aim to determine the customer satisfaction. Customer satisfaction is considered to be the most important factor as it involves the retention of the customer and creates brand loyalty and also it forms a base for alternating prospective customers. Typical elements that constitute customer satisfaction are value added service, difficulties in tariff customer care and timely response complaints. In this paper will deal with the problems faced by the LG company customerâ??s issues. The data is collected as a survey and pin points the problems with proper solution and suggestions.
📚 How to Cite:
Dr. R. Mayilsamy, S.S.Abhishek , A STUDY ON CONSUMER'S SATISFACTION TOWARDS LG PRODUCTS IN COIMBATORE CITY , Volume 7 , Issue 8, august 2021, EPRA International Journal of Multidisciplinary Research (IJMR) ,