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A STUDY ON CREDIT CARD UTILIZATION OF CREDIT CARD WITH REFERENCE TO COIMBATORE CITY.

📘 Volume 7 📄 Issue 8 📅 august 2021

👤 Authors

Dr.T.Priyadharshini, Ms.R.Priyanka 1
1. Assistant professor, Department of commerce with professional accounting, Dr.N.G.P Arts and science college

📄 Abstract

The study is to examine the consumer level of satisfaction towards using credit card in Coimbatore city. The data has been collected by survey methods through questionnaire with 120 respondents. Tools used in this project were simple percentage analysis, likert scale analysis and rank analysis. On the basis of study,it is found that the customers are using credit cards often in shopping. Customers expect low rate of interest. These are some findings of the study. Thus the study concluded that customers are mostly satisfied of using credit card often in shopping.

🏷️ Keywords

Customer satisfaction Credit card utilization.

📚 How to Cite:

Dr.T.Priyadharshini, Ms.R.Priyanka , A STUDY ON CREDIT CARD UTILIZATION OF CREDIT CARD WITH REFERENCE TO COIMBATORE CITY. , Volume 7 , Issue 8, august 2021, EPRA International Journal of Multidisciplinary Research (IJMR) ,

🔗 PDF URL

https://cdn.eprapublishing.org/article/1047pm_55.EPRA JOURNALS 7968.pdf

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