📄 Abstract
An trusted automobile industry in India Ranked 37th place at 2013 which showed growth rate at 2019 upholding 9th rank . Maruti Suzuki has highest customer satisfaction The study used primary and secondary data of consumer to find out the know about consumer preferences To bring the suggestions about the brand find the customerâ??s satisfaction . The various tools like simple percentage analysis and Likert Scale analysis were used in the study. The suggestion Maruti Suzuki the automobile industry has prompted the companies to take up new and innovative market strategies towards the competition. The automobile industry designs, develops, manufactures, markets, and sells motor vehicles
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📚 How to Cite:
Dr. T. Priyadharshini , Mr. K . Harish , A STUDY ON CUSTOMER SATISFACTION TOWARDS MARUTI SUZUKI CARS TO COIMBATORE CITY , Volume 7 , Issue 8, august 2021, EPRA International Journal of Multidisciplinary Research (IJMR) ,