📄 Abstract
This study explores the attitudes of student investors in Bangalore towards the services and charges associated with Demat accounts. With the growing shift towards digital trading, Demat accounts have become essential for investors, offering a paperless and efficient way to manage securities. However, service charges, transaction fees, and account maintenance costs significantly influence investor satisfaction and decision-making. The study aims to assess the awareness levels of students regarding Demat accounts, identify key factors that influence their choice of service providers, and evaluate their satisfaction with existing services. A structured questionnaire was used to collect primary data from student investors in Bangalore. Findings indicate that while students recognize the importance of Demat accounts, a lack of transparency in service charges leads to dissatisfaction among many investors. The study highlights the need for improved financial literacy, greater transparency in fee structures, and enhanced customer service to build trust among young investors.
🏷️ Keywords
📚 How to Cite:
Ms. Abirami M, Dr. Madhu Druva Kumar , A STUDY ON STUDENT INVESTORS ATTITUDE ON SERVICE & CHARGES OF DEMAT ACCOUNT WITH REFERENCE TO BANGALORE CITY , Volume 11 , Issue 3, march 2025, EPRA International Journal of Multidisciplinary Research (IJMR) ,