📄 Abstract
This study explores the effectiveness of viral marketing strategies in promoting music concerts, with a focused analysis on Coimbatore city. In an era where digital engagement significantly influences consumer behaviour, the research investigates how social media, online word-of-mouth, influencer endorsements, and user-generated content contribute to the success of concert promotions. Through a structured questionnaire distributed among residents of Coimbatore, the study examines audience preferences, awareness levels, and the impact of digital platforms on decision-making. The findings reveal that viral marketing has a profound influence on the youth and is a cost-effective method for concert promotion. The study concludes with suggestions for leveraging digital tools more effectively, aiming to enhance audience reach and engagement in the entertainment industry.
🏷️ Keywords
📚 How to Cite:
Ms. Kaviya M, Ms. M. Kunthavi Nappinnai, Dr. K. Priyatharsini , A STUDY ON VIRAL MARKETING STRATEGIES IN PROMOTING CONCERTS COIMBATORE , Volume 11 , Issue 5, may 2025, EPRA International Journal of Multidisciplinary Research (IJMR) ,