📄 Abstract
This comprehensive study examines the dynamic relationship between traditional Naga jewelry-making practices and contemporary design innovation in the context of globalization and evolving consumer consciousness. Through mixed-methods research involving 30 respondents; artisans, designers, cultural practitioners, and consumers, this study explores the balance between cultural preservation and creative evolution. The findings reveal that integrating ancestral techniques with modern design does not dilute authenticity but reflects living traditions adaptability. Results show a strong market preference for authentic, ethically produced Naga jewelry, with consumers willing to pay 4060% premiums for culturally grounded designs. Mechanisms supporting sustainable preservation and innovation include intergenerational knowledge transmission, ethical production, community entrepreneurship, and market access strategies. The study contributes to global scholarship on indigenous heritage preservation while offering practical guidance for artisans, policymakers, and cultural institutions committed to strengthening Naga jewelry traditions.
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📚 How to Cite:
Fr. Dr. Tious Varghese , AESTHETIC LEGACIES: INTEGRATING NAGA TRADITION AND MODERN JEWELRY DESIGN , Volume 11 , Issue 11, November 2025, EPRA International Journal of Multidisciplinary Research (IJMR) , DOI: https://doi.org/10.36713/epra25038