📄 Abstract
The study examines customer perception and satisfaction towards OLA electric scooters in the Kalyan -Karnataka (K-K) Region. It focuses on key factors such as performance, battery efficiency, charging facilities, design, price, maintenance cost, and after-sales service. Data are collected from OLA scooter users through a structured questionnaire and analysed using statistical tools such as percentage analysis, weighted average ranking, and chi-square test. The study aims to identify customer preferences, satisfaction levels, and areas for improvement. The findings provide useful insights for enhancing customer experience and promoting the adoption of electric vehicles in the K-K Region.
🏷️ Keywords
📚 How to Cite:
Mr. Umesha, Mr. Padiyapp, Miss. Shruthi , AN ANALYTICAL STUDY OF CUSTOMER PERCEPTION AND SATISFACTION TOWARDS OLA ELECTRIC SCOOTERS IN THE K-K REGION , Volume 12 , Issue 6, June 2026, EPRA International Journal of Multidisciplinary Research (IJMR) , Pages: 295 - 299 , DOI: https://doi.org/10.36713/epra28394