📄 Abstract
Artificial Intelligence (AI) is transforming the landscape of commerce by enhancing decision- making, improving operational efficiency, and creating new business opportunities. In the commercial sector, AI technologies, including machine learning, natural language processing, and computer vision, are being leveraged to optimize customer experiences, streamline supply chains, personalize marketing, and automate repetitive tasks. AI-driven systems enable businesses to Analyze vast amounts of data, identify patterns, predict trends, and deliver tailored products and services. In retail, e-commerce, and financial services, AI applications range from Chabot?s and virtual assistants to fraud detection and dynamic pricing models. The integration of AI into commerce not only drives innovation but also poses challenges such as data privacy concerns, ethical implications, and the need for upskilling the workforce. This paper explores the various roles AI plays in commerce, highlights its impact on business strategies, and examines future directions for its application and regulation in a rapidly evolving digital economy.
🏷️ Keywords
📚 How to Cite:
Dr D. Malarvizhi, Monika. R, Nithyashree. K, Kavya. V, Keerthika. J , ARTIFICIAL INTELLIGENCE IN COMMERCE , Volume 11 , Issue 1, january 2025, EPRA International Journal of Multidisciplinary Research (IJMR) ,