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CULTURAL FESTIVALS AND THEIR ROLE IN BOOSTING TOURISM IN UTTARAKHAND

📘 Volume 11 📄 Issue 1 📅 january 2025

👤 Authors

Tushika , Dr. Preeti Garg 1
1. NICE School of Business Studies, Shobhit Institute of Engineering & Technology, management, Meerut, Uttar Pradesh

📄 Abstract

This research explores the significant impact of cultural festivals and other cultural factors on the tourism industry in Uttarakhand, India. The study reveals that cultural festivals play a crucial role in attracting diverse tourists, fostering community engagement, and boosting the local economy. Respondents overwhelmingly recognize these festivals as central to the region's tourism landscape, highlighting their importance in showcasing Uttarakhand?s rich cultural heritage. Additionally, the research identifies other influential cultural elements, including ethnic diversity, religious significance, and cultural heritage, which collectively enhance the tourism appeal of the region. The findings provide valuable insights for policymakers, tourism stakeholders, and local communities, emphasizing the need to promote and preserve cultural festivals and factors to support sustainable tourism practices. This study advocates for the integration of cultural considerations into tourism strategies to ensure balanced and inclusive growth for Uttarakhand?s tourism industry, while also suggesting avenues for future research on cultural initiatives and their implications for tourism development

🏷️ Keywords

Cultural Tourism Industry Festivals Development

📚 How to Cite:

Tushika , Dr. Preeti Garg , CULTURAL FESTIVALS AND THEIR ROLE IN BOOSTING TOURISM IN UTTARAKHAND , Volume 11 , Issue 1, january 2025, EPRA International Journal of Multidisciplinary Research (IJMR) ,

🔗 PDF URL

https://cdn.eprapublishing.org/article/202501-01-019843.pdf

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