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CUSTOMER EXPERIENCE IN DIGITAL BAKING SERVICES WITH SPECIAL REFERENCE TO RURAL AREAS IN RANGA REDDY REGION

📘 Volume 10 📄 Issue 1 📅 january 2024

👤 Authors

Yetti Vinay, Dr. Vinaya Laxmi 1
1. Department of Management Studies, Management of Studies, Vardhaman College of Engineering (A) Shamshabad, Telangana.

📄 Abstract

This article delves into the nuanced landscape of customer experience within the realm of digital banking, with a distinctive focus on rural areas. As technology continues to reshape the financial landscape, understanding the unique challenges and opportunities faced by customers in rural settings becomes imperative. This abstract explores the dynamics of digital banking in these regions, aiming to uncover insights that can guide policymakers, financial institutions, and technologists in enhancing the overall customer experience.

🏷️ Keywords

Digitisation Virtual Banking Internet Banking Rural Banking Rural Consumers.

🔗 DOI

View DOI - (https://doi.org/10.36713/epra15684)

📚 How to Cite:

Yetti Vinay, Dr. Vinaya Laxmi , CUSTOMER EXPERIENCE IN DIGITAL BAKING SERVICES WITH SPECIAL REFERENCE TO RURAL AREAS IN RANGA REDDY REGION , Volume 10 , Issue 1, january 2024, EPRA International Journal of Multidisciplinary Research (IJMR) , DOI: https://doi.org/10.36713/epra15684

🔗 PDF URL

https://cdn.eprapublishing.org/article/94.EPRA JOURNALS15684.pdf

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