📄 Abstract
With its increased visibility, improved financial prospects, and access to larger markets, e-commerce has become a potent instrument for empowering female craftsmen around the world. The present study explores the ways in which e-commerce platforms can act as catalysts for the expansion and durability of artisanal companies managed by women. It explores the particular difficulties that women artists encounter, such as cultural hurdles, low levels of computer literacy, technological accessibility and practical problems like payment and shipping methods. It also emphasizes how e-commerce offers advantages including worldwide audience reach, financial freedom , and the ability to transcend geographic boundaries. Additionally covered in the paper is how social media, online marketplaces, and digital marketing may help women artisans promote their goods and create long-term careers. The objective of this paper is to offer insights into how e-commerce can be adapted to assist the growth of women artisans by critically analyzing case studies and industry trends. This will address both opportunities and challenges for inclusive economic development.
🏷️ Keywords
📚 How to Cite:
Ishita Soni , E COMMERCE ACTS AS A CATALYST FOR WOMEN ARTISANS: CHALLENGES AND OPPORTUNITIES , Volume 11 , Issue 8, august 2025, EPRA International Journal of Multidisciplinary Research (IJMR) ,