📄 Abstract
Women-led startups have emerged as an important driver of economic growth, innovation, and employment generation in India. Despite the growing participation of women in entrepreneurial activities through initiatives such as Start-up India and various state-level support programs, many women entrepreneurs continue to face challenges related to financing, market access, mentoring, technology adoption and balancing family responsibilities. increasing participation of women in entrepreneurial activities through initiatives such as Start-up India and various state-level support programs, many women entrepreneurs continue to encounter challenges related to finance, market access, mentorship, technology adoption, and balancing family responsibilities. Research and recent industry reports consistently identify access to financing, entrepreneurial skills, government support, digital capabilities, networking and family support as major determinants of start-up success. This study aims to examine the factors that influence the success of women-led start-ups in Dindigul district, Tamil Nadu. influencing the success of women-led start-ups in Dindigul District, Tamil Nadu. Specifically, it studies the impact of affordability, entrepreneurial skills, innovation, digital marketing, government support, networking opportunities and socio-cultural factors on start-up performance and business sustainability. investigates the impact of financial accessibility, entrepreneurial competencies, innovation, digital marketing, government support, networking opportunities, and socio-cultural factors on startup performance and business sustainability. The study adopts a quantitative research design using a structured questionnaire administered to female start-up founders registered with recognized entrepreneurship support organizations and local business networks. women start-up founders registered under recognized entrepreneurial support organizations and local business networks. Data will be analyzed using descriptive statistics, reliability analysis, correlation, multiple regression and structural equation modeling (SEM) to identify the key determinants of startup success. The expected results will provide empirical evidence on the critical factors that contribute to the growth and sustainability of women-led start-ups in the district. findings will provide empirical evidence on the critical factors that contribute to the growth and sustainability of women-led start-ups in the district. The study is expected to help policymakers, financial institutions, start-up incubators, entrepreneurship development agencies and educational institutions design targeted interventions that strengthen female entrepreneurship. assist policymakers, financial institutions, start-up incubators, entrepreneurship development agencies, and educational institutions in designing targeted interventions that strengthen women entrepreneurship. Additionally, the research contributes to the literature on women's entrepreneurship by offering district-level evidence that can support inclusive economic development, promote innovation, and improve the long-term success of women-led start-ups in emerging entrepreneurial ecosystems. Furthermore, the research contributes to the literature on women entrepreneurship by offering district-level evidence that can support inclusive economic development, promote innovation, and enhance the long-term success of women-led start-ups in emerging entrepreneurial ecosystems.
🏷️ Keywords
📚 How to Cite:
Dr.V.Umamaheswari , FACTORS INFLUENCING THE SUCCESS OF WOMEN-LED STARTUPS: A STUDY WITH SPECIAL REFERENCE TO DINDIGUL DISTRICT , Volume 12 , Issue 7, July 2026, EPRA International Journal of Multidisciplinary Research (IJMR) , Pages: 231 - 236 , DOI: https://doi.org/10.36713/epra30875