📄 Abstract
The Indian kitchen appliance market has become a dynamic battlefield of innovation, consumer preferences, and domestic brand loyalty. Among the key contenders are Butterfly Gandhimathi Appliances Ltd. and TTK Prestige Ltd.?two homegrown names that have etched a strong presence in Indian households. This article presents a comparative financial performance analysis between these two companies from 2021 to 2024. Through profitability, liquidity, leverage, and valuation ratios, we examine how each brand has navigated challenges such as post-pandemic recovery, inflationary pressures, and shifts in consumer behavior. TTK Prestige stands out with robust fundamentals and a resilient market approach, while Butterfly shows commendable gains through focused retail expansion and digital adaptation.
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📚 How to Cite:
Mr. SaravanaKumar S, Dr. Thiyagu R, Dr. R. Sharmila , FINANCIAL PERFORMANCE ANALYSIS OF LEADING KITCHEN APPLIANCE BRANDS: A STUDY ON BUTTERFLY GANDHIMATHI APPLIANCES LTD. AND TTK PRESTIGE LTD. , Volume 11 , Issue 5, may 2025, EPRA International Journal of Multidisciplinary Research (IJMR) ,