📄 Abstract
This article examines how gender is expressed in Uzbek and English advertising texts. It conducts a comparative linguistic analysis, focusing on lexical choices, syntactic structures, and cultural factors influencing gender representation in advertisements. The study shows that while English advertisements are gradually moving towards inclusivity, Uzbek advertisements often reflect traditional gender roles. Through examples and scholarly concepts, this article highlights how advertising reflects and reinforces societal views on gender.
🏷️ Keywords
📚 How to Cite:
Yuldasheva Barchinoy G’ayrat qizi , GENDER REPRESENTATION IN UZBEK AND ENGLISH ADVERTISING TEXTS: A COMPARATIVE LINGUISTIC ANALYSIS , Volume 11 , Issue 10, October 2025, EPRA International Journal of Multidisciplinary Research (IJMR) , DOI: https://doi.org/10.36713/epra24605