📄 Abstract
This study investigates the integration of green banking initiatives with digital transformation in the Indian banking sector, focusing on environmental sustainability and eco-friendly services. It assesses the impact of digital transformation on green banking practices, examines the regulatory framework, and explores customer perceptions and adoption of green banking initiatives and digital services. This research assesses digital transformation in Indian Banking Sector, Impact of digital transformation on banking operations & customer service, customer perception and adoption of green banking initiatives and digital services. The findings reveal a positive correlation between green banking initiatives and digital transformation, contributing valuable insights for enhancing environmental sustainability in the banking industry.
🏷️ Keywords
📚 How to Cite:
Mrs. Babila Chauhan Sakhuja, Mrs. Anuradha , GREEN BANKING INITIATIVES IN THE INDIAN BANKING SECTOR: A STUDY ON THE DIGITAL TRANSFORMATION OF BANKING SERVICES , Volume 11 , Issue 10, October 2025, EPRA International Journal of Multidisciplinary Research (IJMR) ,