📄 Abstract
This study analyzes the impact of celebrity endorsements on consumer buying behaviour based on a survey of 100 respondents.
📚 How to Cite:
Srishti , Dr. Khushboo Agnihotri , IMPACT OF CELEBRITY ENDORSEMENTS ON CONSUMER BUYING BEHAVIOUR , Volume 12 , Issue 3, March 2026, EPRA International Journal of Multidisciplinary Research (IJMR) ,