📄 Abstract
The swift digitization of financial services has radically changed the way in which the stock market is accessed by retail investors. This paper examines the role of FinTech App Interface Features in Investment Decision-Making among Gen Z in Bengaluru, particularly in the case of leading apps, including Groww, Zerodha, Upstox, Angel One, and INDmoney. Being digital natives, generation Z is a distinct demographic whose economic decisions have a strong connection to the user experience (UX) and user interface (UI) of mobile apps. A descriptive and analytical research design was used, where primary data were gathered using a structured Likert scale questionnaire of Gen Z investors in Bengaluru. The study tested four independent variables: Gamified Elements, Data Visualization, Navigation Simplicity and Information Clarity. The analysis of data was performed in SPSS and MS Excel, with the help of descriptive statistics, Pearson correlation, and multiple regression analysis. The results show that there is a high positive correlation between the features of the interface and investment decision-making behavior and the regression model is able to explain a considerable portion of variance. All predictors were statistically significant, with Information Clarity turning out to be the most powerful one. The research was able to reject the null hypothesis and thereby establish that the interface design has a significant effect on investment frequency, risk perception and platform trust. Findings indicate that though gamification has a positive impact on user engagement, the main factors influencing confidence among investors are transparency and visual simplicity. The study offers important information to FinTech creators and policymakers who want to promote knowledgeable and sustainable investment practices among the young population of India.
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📚 How to Cite:
G C Manoja , Prof. Pooja Takalkar , INFLUENCE OF FINTECH APP INTERFACE FEATURES ON INVESTMENT DECISION-MAKING AMONG GEN Z IN BENGALURU , Volume 12 , Issue 7, July 2026, EPRA International Journal of Multidisciplinary Research (IJMR) , Pages: 140 - 148 , DOI: https://doi.org/10.36713/epra28608