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MEASURING ENTREPRENEURIAL BEHAVIOUR OF STUDENT AGRIPRENEURS IN PATHANAMTHITTA DISTRICT: A BEHAVIOURAL INDEX APPROACH

📘 Volume 12 📄 Issue 4 📅 April 2026

👤 Authors

Binimol Mathew, Dr. Jaya Jacob M 1
1. Department of Commerce, CMS College, Commerce, Kottayam, Kerala, India

📄 Abstract

This study measures and analyses entrepreneurial behaviour among student agripreneurs in Pathanamthitta District, Kerala, employing a structured Entrepreneurial Behavioural Index (EBI) as the primary analytical tool. A multi-stage random sample of 120 student agripreneurs was drawn from aided colleges and universities operating entrepreneurship or agribusiness programmes within the district. Data were collected through a validated five-point Likert-scale questionnaire covering eight behavioural dimensions: risk-taking ability, creativity and innovation, decision-making ability, leadership, goal setting and planning, persistence, market orientation, and proactiveness. Descriptive statistics, inter-component Pearson correlation, and standardised index scoring were employed for analysis. The computed overall EBI mean of 3.553 (SD = 0.176), standardised to 71.06 on a 100-point scale, indicates a moderately high level of entrepreneurial behaviour. Proactiveness (M = 3.681) and market orientation (M = 3.671) emerged as the strongest dimensions, while risk-taking ability and persistence (M = 3.425 each) remained comparatively moderate. Entrepreneurial intentions were uniformly high (M = 3.67–3.93). Inter-component correlation analysis revealed significant positive relationships among all EBI dimensions, with the proactiveness–market orientation pair recording the highest coefficient (r = 0.743, p < 0.01). The constraint analysis identified difficulty in accessing government schemes (M = 3.91) and family pressure against agricultural careers (M = 3.83) as the most acute barriers. The findings have direct implications for agripreneurship policy design, institutional capacity-building, and agricultural education reform.

🏷️ Keywords

Entrepreneurial Behavioural Index; student agripreneurs; agripreneurship; Pathanamthitta; Likert analysis; Pearson correlation; Kerala

🔗 DOI

DOI - (https://doi.org/10.36713/epra27284)

📚 How to Cite:

Binimol Mathew, Dr. Jaya Jacob M , MEASURING ENTREPRENEURIAL BEHAVIOUR OF STUDENT AGRIPRENEURS IN PATHANAMTHITTA DISTRICT: A BEHAVIOURAL INDEX APPROACH , Volume 12 , Issue 4, April 2026, EPRA International Journal of Multidisciplinary Research (IJMR) , DOI: https://doi.org/10.36713/epra27284

🔗 PDF URL

https://cdn.eprapublishing.org/article/202604-01-027284.pdf

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