📄 Abstract
This document explores the transformative role of Artificial Intelligence (AI) in marketing, emphasizing its widespread adoption across businesses of all sizes and the complexities involved in its implementation, such as data privacy concerns and algorithmic bias. The research methodology involves a detailed analysis of real-world case studies from diverse industries, examining how organizations utilize AI-powered tools like machine learning and predictive analytics to enhance customer engagement and optimize marketing strategies. The conclusion highlights AI's potential to create personalized experiences and automate processes, while also stressing the importance of addressing ethical challenges and maintaining consumer trust. It calls for the development of strategies that effectively leverage AI capabilities while prioritizing ethical considerations, and suggests future research directions focused on the long-term impacts of AI on customer loyalty and best practices for integrating AI technologies into existing marketing frameworks.
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📚 How to Cite:
Shruti Shukla, Dr. Gurudutta P. Japee , REIMAGINING MARKETING THROUGH ARTIFICIAL INTELLIGENCE: CASE STUDIES AND MANAGERIAL INSIGHTS , Volume 12 , Issue 10, October 2026, EPRA International Journal of Multidisciplinary Research (IJMR) , Pages: 221 - 225 , DOI: https://doi.org/10.36713/epra31829