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RELATIONAL DETERMINANTS OF FARMERS' COMMITMENT TOWARD FARMER PRODUCER ORGANIZATIONS: AN EMPIRICAL STUDY OF FPOS IN THE KRISHNA DISTRICT, ANDHRA PRADESH

📘 Volume 11 📄 Issue 10 📅 October 2025

👤 Authors

Mohan Golli, Tharagaturi Keerthi Mohan, Telagam Setty Pragna Poojitha, Chimata Kesava, Devarakonda Jayendra Bhavani 1
1. KL University, BBA, Vijayawada, Andhra Pradesh

📄 Abstract

The agriculture sector forms the backbone of the Indian economy, yet farmers continue to face challenges in realizing fair prices and sustainable profits due to an unorganized agricultural supply chain. To address these issues, Farmer Producer Organizations (FPOs) have emerged as collective platforms that enhance farmers’ bargaining power and market access. However, the success of these organizations largely depends on the commitment of their members. This study explores the factors influencing farmers’ commitment toward FPOs in Vijayawada, focusing on three key relational constructs: trust, satisfaction, and information sharing. Data were collected from 250 farmers belonging to three FPOs in Vijayawada and the Krishna district. Using Structural Equation Modelling (SEM) with AMOS and SPSS software, the study found that all three variables—trust, satisfaction, and information sharing—have a positive and significant relationship with farmers’ commitment. The model demonstrated a good overall fit. Findings reveal that transparency in payments, participatory decision-making, and regular information flow from NGOs and FPO management significantly enhance farmers’ trust and satisfaction, thereby strengthening their long-term commitment. The results highlight the importance of relational quality in ensuring the sustainability and effective functioning of FPOs in the Indian agricultural context.

🏷️ Keywords

Farmer Producer Organizations (FPOs); Farmers’ Commitment; Trust; Satisfaction; Information Sharing; Structural Equation Modelling (SEM); Vijayawada.

🔗 DOI

View DOI - (https://doi.org/10.36713/epra24648)

📚 How to Cite:

Mohan Golli, Tharagaturi Keerthi Mohan, Telagam Setty Pragna Poojitha, Chimata Kesava, Devarakonda Jayendra Bhavani , RELATIONAL DETERMINANTS OF FARMERS' COMMITMENT TOWARD FARMER PRODUCER ORGANIZATIONS: AN EMPIRICAL STUDY OF FPOS IN THE KRISHNA DISTRICT, ANDHRA PRADESH , Volume 11 , Issue 10, October 2025, EPRA International Journal of Multidisciplinary Research (IJMR) , DOI: https://doi.org/10.36713/epra24648

🔗 PDF URL

https://cdn.eprapublishing.org/article/202510-01-024648.pdf

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