📄 Abstract
“Sports Marketing”has many ugly sides, some old, some new. Sports betting are more financially lucrative than the sports themselves. We will never eliminate its lure. The use of performance-enhancing substances has always been with us, and probably always will be: Too much money is at stake. I support efforts to curb cheating through substance abuse, because it does permanent damage to users, but eliminating performance-enhancing substances is unlikely.
📚 How to Cite:
Dr. Dundappa Dodamani , SPORTS MARKETING , Volume 12 , Issue 11, November 2026, EPRA International Journal of Multidisciplinary Research (IJMR) , Pages: 29 - 30 , DOI: https://doi.org/10.36713/epra32043