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THE EFFECT OF INFORMATIONAL CUE BRAND NAME ON CONSUMER PRICE EVALUATION

📘 Volume 3 📄 Issue 8 📅 august 2017

👤 Authors

Swati Baishya 1
1. Research Scholar, Department of Business Administration, Gauhati University

📄 Abstract

📚 How to Cite:

Swati Baishya , THE EFFECT OF INFORMATIONAL CUE BRAND NAME ON CONSUMER PRICE EVALUATION , Volume 3 , Issue 8, august 2017, EPRA International Journal of Multidisciplinary Research (IJMR) ,

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https://cdn.eprapublishing.org/article/725am_2.Swati Baishya-1600 FI.pdf

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