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THE IMPACT OF ADVERTISEMENTS ON TODAY'S YOUTH- A COMPREHENSIVE ANALYSIS

📘 Volume 9 📄 Issue 10 📅 october 2023

👤 Authors

Kavita Rani 1
1. Research Scholar, MMIM, management, Maharishi Markandeshwar Deemed to be University Mullana, Ambala, Haryana, India

📄 Abstract

Advertisements have become an integral part of modern life, significantly influencing the behavior, perceptions, and choices of todays youth. This research article delves into the multifaceted impact of advertisements on young individuals, exploring both positive and negative aspects. It also discusses the role of digital media and social platforms in shaping advertisings reach and influence on the younger generation. By scrutinizing these influences, we can better understand the implications for society and propose strategies for responsible advertising and media literacy education.

🏷️ Keywords

Youth Advertisements Advertising Media Influence Marketing Consumer Behavior Digital Advertising

📚 How to Cite:

Kavita Rani , THE IMPACT OF ADVERTISEMENTS ON TODAY'S YOUTH- A COMPREHENSIVE ANALYSIS , Volume 9 , Issue 10, october 2023, EPRA International Journal of Multidisciplinary Research (IJMR) ,

🔗 PDF URL

https://cdn.eprapublishing.org/article/200pm_47.EPRA JOURNALS 14692.pdf

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