📄 Abstract
The emergence of digital payment platforms has transformed transactions into a swift and efficient process, particularly in urban areas like Coimbatore, India. However, the success of these platforms is heavily reliant on users’ trust and perceived security. This paper examines the critical factors influencing consumer trust in digital payments, the security challenges users face, and the overall implications for both service providers and consumers. Through a comprehensive analysis of data collected from surveys and interviews, this study aims to provide actionable insights to enhance user confidence and promote more robust digital payment systems.
🏷️ Keywords
📚 How to Cite:
Mr.S.Muruganantham , Aadhikeshavan M, Kavin, Kesavan E, Prajin SK , THE IMPACT OF TRUST AND SECURITY ON DIGITAL PAYMENTS THROUGH DIGITAL PAYMENT PLATFORMS: A CASE STUDY OF COIMBATORE CITY , Volume 11 , Issue 8, august 2025, EPRA International Journal of Multidisciplinary Research (IJMR) ,