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A STUDY OF CUSTOMER SATISFACTION IN POST OFFICE SAVING SCHEMES WITH SPECIAL REFERENCE IN COIMBATORE CITY

📘 Volume 6 📄 Issue 5 📅 may 2021

👤 Authors

Mr. Naveen. M,Mr. D. Shanmugavadivel 1
1. Student, Department of commerce, Dr. N.G.P. Arts and Science College

📄 Abstract

Post office service is the backbone of our countryâ??s communication and it plays an important role for the economic growth. Investment is one of the major issues of rural working women as their small savings of today are to meet the expenses of tomorrow. Rural and urban peoples have a greater tendency to save and invest because of their independent earning power. They are also motivated by the investment behavior of their colleagues in their work place. The present study has been undertaken to analyze the whether the postal saving schemes have gained importance among the rural and urban people investors and it aims at bringing the urban and rural people attitude towards Post Office Saving Schemes with special reference in Coimbatore district.

🏷️ Keywords

Customer preference Importance of saving scheme Savings and Investments

📚 How to Cite:

Mr. Naveen. M,Mr. D. Shanmugavadivel , A STUDY OF CUSTOMER SATISFACTION IN POST OFFICE SAVING SCHEMES WITH SPECIAL REFERENCE IN COIMBATORE CITY , Volume 6 , Issue 5, may 2021, EPRA International Journal of Research & Development (IJRD) ,

🔗 PDF URL

https://cdn.eprapublishing.org/article/1219am_83.EPRA JOURNALS-7109.pdf

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