📄 Abstract
Hindustan Unilever limited formerly called as Hindustan lever limited is Indianâ??s largest consumer products company and was formed in 1933. Headquartered was currently located in Mumbai. The Anglo-Dutch company Unilever owns in a Hindustan Unilever limited. The company was renamed in June 2007 â??Hindustan Unilever limitedâ?. In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935).
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📚 How to Cite:
S.Gayathri,Dr. S. Gandhimathi ,Dr. S. Gunasundari , A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS HINDUSTAN UNILEVER LIMITED WITH REFERENCE TO COIMBATORE , Volume 6 , Issue 5, may 2021, EPRA International Journal of Research & Development (IJRD) ,