📄 Abstract
This study is to identify the customer preference and customer satisfaction level and the problems faced by the respondents while drinking coco cola . The data has been collected from 135 customers in Tirupur city by applying convenient sampling technique. Statistical tools such as percentage analysis , chi-square analysis and weighted score analysis have been used to analyse the data. The study has attempted to cast light on the preference of the customers also this study has necessitated the coco cola company to increase the awareness about its different varieties of products which are high in quality when compared to others brands.
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📚 How to Cite:
Sathya . M ,Mr. M .R .Chandra Sekar , A STUDY ON CUSTOMER PREFERENCE AND SATISFACTION TOWARDS SOFT DRINKS SPECIAL REFERENCE WITH COCO COLA IN TIRUPUR CITY , Volume 6 , Issue 5, may 2021, EPRA International Journal of Research & Development (IJRD) ,