📄 Abstract
Online shopping has become an important part of modern consumer behaviour due to the rapid growth of internet technology and smartphone usage. Consumers prefer online platforms because they provide convenience, time saving, variety of products, and competitive prices. However, despite these benefits, consumers face several ethical issues while shopping online. The present study focuses on analysing the ethical issues faced by consumers towards online shopping in Coimbatore. The study examines problems such as misleading advertisements, counterfeit products, hidden charges, delayed delivery, and privacy concerns. The research is based on primary data collected from 131 respondents using a structured questionnaire. Convenience sampling method was used to select the respondents. Percentage analysis and tabular presentation were used to interpret the collected data. The findings reveal that many consumers have experienced ethical issues while purchasing products online. Misleading advertisements and product quality differences were identified as major concerns. The study concludes that online companies should maintain transparency, follow ethical business practices, and improve consumer protection to enhance customer satisfaction and trust.
🏷️ Keywords
📚 How to Cite:
Dr. M. Jayanthi, Anushree. A , A STUDY ON ETHICAL ISSUES FACED BY THE CONSUMERS TOWARDS ONLINE SHOPPING IN COIMBATORE , Volume 11 , Issue 3, March 2026, EPRA International Journal of Research & Development (IJRD) ,