📄 Abstract
This study explores the transformative impact of digitalization on Micro, Small, and Medium Enterprises (MSMEs), with a focus on industrial operational activities. Digital tools and technologies have significantly enhanced productivity, streamlined processes, and improved supply chain management. The research analyzes how automation, data analytics, and digital platforms contribute to operational efficiency, cost reduction, and better decision-making. Despite initial challenges like technological adoption and financial constraints, MSMEs are increasingly leveraging digitalization to stay competitive in a dynamic market. This analytical study highlights the need for strategic digital integration to boost industrial performance and promote sustainable growth within the MSME sector. The purpose of the present study is to explore the impact of digitalization on MSMEs operational activity. The findings of the study indicates that Increased Efficiency, Improved customer reach and assess to new market positively found and significant variables related with operational activities, however, Innovation has ny found positively significant
📚 How to Cite:
Muralidhar Sarma ,Dr. Atul Loomba , AN ANALYTICAL STUDY OF THE IMPACT OF DIGITALIZATION ON MSMEs WITH SPECIAL REFERENCE TO INDUSTRIAL OPERATIONAL ACTIVITIES , Volume 10 , Issue 4, april 2025, EPRA International Journal of Research & Development (IJRD) ,