📄 Abstract
This paper aims to make a comprehensive review of consumer attitude and purchaser decision towards organic apparel products. Research studies concerned with factors having impact on consumer attitude and purchase intention towards organic apparel .These factors include different Age groups, Gender, Monthly Income, Health Consciousness, Consumer Knowledge, Environmental Concern and Personal Norms. The knowledge, attitudes and behaviour of consumers towards sustainability and ecological fashion were explored through a survey of 87 participants and data were analysed using ANOVA and linear regression model. The attitude of participants towards sustainability was found to be positive. In addition, the knowledge level of participants was determined to be above the average in terms of ecological fashion. Their attitudes towards ecological fashion were also positive. Yet, this positive attitude does always reflect positively on purchase intention. The results of this study provide a better understanding of the different factors that can influence consumer attitudes and purchase intention towards eco fashion and corresponding products, and thus will facilitate the implementation of relevant company strategies.
🏷️ Keywords
📚 How to Cite:
Dr.M.Nithya Devi, L. Yasodha Devi , CONSUMER ATTITUDE AND PURCHASE INTENTION TOWARDS ORGANIC APPAREL WITH SPECIAL REFERENCE TO COIMBATORE CITY , Volume 6 , Issue 5, may 2021, EPRA International Journal of Research & Development (IJRD) ,