Next Publication In:
Days: 00
Hours: 00
Minutes: 00
Seconds: 00

CONSUMER AWARENESS AND PERCEPTION TOWARDS EDIBLE OILS

📘 Volume 8 📄 Issue 7 📅 july 2023

👤 Authors

Yamuna.T, Dr.M.P.Kumaran 1
1. Department of Commerce, COMMERCE, Dr.N.G.P Arts and Science College,Coimbatore

📄 Abstract

This study aims to identify the consumer awareness and satisfaction level by the respondents while using Edible oils. The data has been collected from 150 respondents in Avinashi Taluk by applying Simple random sampling. Satistical tools such as percentage analysis, Weighted average analysis, Chi-square, Correlation. In this above research, Consumer suggest that promotional activity sometimes affects an consumer to choose an different types of edible oils, so that the manufacturing company should focus on Promotional activity as well as Quality.

🏷️ Keywords

Edible oils Consumer Awareness Satisfaction level

📚 How to Cite:

Yamuna.T, Dr.M.P.Kumaran , CONSUMER AWARENESS AND PERCEPTION TOWARDS EDIBLE OILS , Volume 8 , Issue 7, july 2023, EPRA International Journal of Research & Development (IJRD) ,

🔗 PDF URL

https://cdn.eprapublishing.org/article/322pm_7.EPRA JOURNALS 13751.pdf

📄 PDF Preview

Click the button above to load the PDF.