📄 Abstract
This study explores consumer perceptions towards fast food restaurants in Coimbatore, focusing on the key factors price, ambience, quality of food, and service. Price is a significant determinant in consumer decision-making, often influencing the choice between different brands. Service quality, which includes factors like staff behavior, speed of service, and efficiency, contributes significantly to the overall perception of the restaurants.
🏷️ Keywords
📚 How to Cite:
P. Shunmuga Jothi , Dr. P. Revathi , CONSUMER PERCEPTION TOWARDS SERVICE QUALITY IN FAST FOOD RESTAURANTS AT COIMBATORE , Volume 10 , Issue 4, april 2025, EPRA International Journal of Research & Development (IJRD) ,