📄 Abstract
This study explores customer satisfaction with the Rapido food delivery service in Coimbatore city. With the growing demand for online food delivery, understanding customer experiences and expectations has become essential for service optimization. The research investigates key satisfaction factors such as delivery speed, app usability, order accuracy, food quality, customer support, and pricing. Data was collected through structured questionnaires distributed among a diverse group of users in Coimbatore. The results indicate a generally positive perception of the service, with regular engagement from users. However, issues like delayed notifications and occasional inaccuracies were noted as areas for improvement. The study offers actionable insights that can assist Rapido in enhancing service quality and maintaining customer loyalty in a competitive market.
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📚 How to Cite:
V. Varadharaj , Dr. C. Rajalakshmi , CUSTOMER SATISFACTION IN APP-BASED FOOD DELIVERY: AN EMPIRICAL STUDY OF RAPIDO IN COIMBATORE CITY , Volume 10 , Issue 5, may 2025, EPRA International Journal of Research & Development (IJRD) ,