📄 Abstract
Indian banking industry has transformed into one of the promising industries that offers services through multiple channels with the help of information system and technology. Banking is essentially a high contact service industry and there is a close communication between service providers to customers. Customer awareness and satisfaction about financial product and services are very crucial for the success of any Bank. The current banking technology allows the customer to buy products or consumer services using their bank account and other services from any place.
📚 How to Cite:
Dr.Pawan Kumar Dubey, Dr Umesh kumar, Dr. Arivend , CUSTOMERS' AWARENESS TOWARDS BANKING SERVICES OF SBI , Volume 6 , Issue 11, november 2021, EPRA International Journal of Research & Development (IJRD) ,