📄 Abstract
Digital technologies and internet algorithms have become a part of our everyday lives. But rarely, we pay attention to the implications of these surveillance technologies, and how our choices are subtly manipulated by them. Popular social media sites now actively influence people's thoughts and viewpoints rather than serving as merely neutral forums for sharing and communication. The complexities of the political process, the challenges of governance, or the effectiveness of the state policies become simplified with digital representations, as, the question is no longer limited to what has been done to improve the lives of the common people, but how the government and other political parties influence them through digital algorithms. Politics becomes a spectacle-driven world where visibility takes precedence over thought and understanding. Emotionally appealing narratives that are optimised for widespread reach are created by simplifying complex political concerns.
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📚 How to Cite:
Dr. Kahini Palit , DIGITAL SURVEILLANCE AND INTERNET ALGORITHMS: A SOCIOLOGICAL ANALYSIS , Volume 11 , Issue 5, May 2026, EPRA International Journal of Research & Development (IJRD) , DOI: https://doi.org/10.36713/epra27838